WHAT WILL YOU LEARN?
Consumers are increasingly drawn to eco-friendly and socially responsive products and services. In this course, you will learn how to improve the environmental impact of the marketing mix while also shaping the conservation ethic among consumers and their communities. You will be given tools and techniques to effectively communicate value with sustainability minded stakeholders.
Week 1: Segmenting Green Consumers
Week 2: Developing Green Products & Services
Week 3: Credible Communication & Impact
HOW WILL YOU LEARN?
Training courses are offered live, virtually via Zoom. Sessions meet for one hour per week for 3 weeks from 12:00 PM – 1:00 PM (CST). You don’t have to attend the live sessions to access all of the information and course materials. Each registration to our seminars comes with access to a recording of the sessions so you may participate “on-demand.” We know you’re busy… if you can’t attend live, you can still view on your own time.
There will be no “homework,” but you will be provided with recommended reading and resources for further insight. Courses will be capped at 30 people per session to allow participants to interact with each other and the instructor.
Participants are given exclusive access to content and resources to further sharpen their skills during and after each seminar. You will also receive a course certificate upon seminar completion.*
Add your certificate to your resume!
*In order to receive a course certificate, you must attend two of the three live sessions, or complete a short “quiz” at the end of the seminar if you are following along on-demand.
WHEN WILL YOU LEARN?
February 10, 17, and 24 (2021)
Course time for “live” sessions:
12:00 PM – 1:00 PM (CST)
WHO WILL YOU LEARN WITH?
Dr. Jennifer Kuklenski
Professor of Business & Management and Founder of 3P Insights, LLC
Jennifer earned an MBA in Sustainability Management and a Ph.D. in International Development, and is a Senior Fellow with Humanity in Action. She is the Mark Professor of Social Science and the Program Coordinator for Business Administration at Northland College, where she has been teaching Sustainability Marketing in the Department of Social Responsibility for 6 years.
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