You are a Drifter!
You have been driven toward “greener” products as they’ve become more mainstream. You feel connected to brands that are giving back and doing good, and you’re happy to share with your friends when you’ve found a brand you love. You don’t always choose the sustainable option and are most likely to purchase “green” when it’s affordable and convenient. And that’s ok! Sustainable brands are making huge progress toward accessibility of their products and services. It’s becoming easier and easier for you to choose the sustainable option.
Keep it up!
Want to learn more?
Provide us with your email address and we’ll share our “Shades of Green Consumers” slideshow!